5 Instagrammers We Know And Love

Posted on July 27th, 2015

…and sometimes hate a little bit, too.

There are clearly a few distinct patterns present in the social media world, and on Instagram, these are particular apparent.  Generally, we can break most Instagrammers into five categories:

1. Food ‘Grammers.  It’s a total cliche now, but I think Instagram was possibly made for sharing food photos?
 
Subcategories:

• Fancy foodies who are dining at fancy restaurants you can’t afford with tiny portions that are artfully drizzled with a reduction.  These are your same people who drink lattes with elaborate foam decoration.
• DIYers.  Think they’re gourmet chefs, but their plating skills (and photography!) could use some work.
• Aggressively healthy.  When they Instagram about raw eating, they’re not talking about eating cookie dough straight from the tube.

Hashtags:

• #foodintheair
• #cleaneating
• #foodporn

2. Birthday Basics.  They want to make sure you know just how many friends they have, how long they have known them, and exactly how they feel about them.

Subcategories:

• Inside jokesters
• Mushy girlfriend
• Those who are #blessed with such wonderful people in their life

Hashtags:

• #BFF
• #sisterfromanothermister
• #since2008

3. Landscapers. Always in beautiful places at the right time.

Subcategories:

• Skyliners
• Outdoorsy hikers
• Jetsetters who always make sure to get the window seat

Hashtags: 

• #nofilter
• #GodsHandiwork

4. Selfie Servants.  You always know what they look like, and God help us all if they get a haircut or new glasses.  Usually heavily filtered.

(An actual caption I saw: “When you have to pause your core workout to take a selfie.”  What a problem to have.)

Subcategories:

• People involved in fitness-based multi-level marketing companies
• Crossfitters
• Duck face divas

Hashtags: 

• #selfieSunday
• #longhairdontcare
• #beauty
• #smize

5. Blogger Babes. They know staging is everything, and if they’re successful will send you liketoknow.it links until the cows come home.  There will probably be at least one of the following in their photo:
 

• Bouquet of flowers, likely peonies or hydrangeas
• Stationery product
• Starbucks cup or cute coffee mug
• Inspirational etsy print
• Macbook
• iPhone with cute case

They use relatively few hashtags, but always tag key brands.

Of course, most of us are a little bit of all of the above– I know I certainly am!  Each of the photos above came from my Instagram, and while I have never shared a true selfie, it’s only because I have other outlets for my narcissism.  By representing each zone, I try to strike just the perfect balance.  After all, being this basic requires careful calculation and curation.