I Need Some Space

Posted on August 26th, 2015

Required Disclosure: I am an employee of Nordstrom, but this post is entirely my own.  The content is in no way associated with Nordstrom or its affiliates.  

I am constantly fascinated by corporate and entrepreneurial innovation.  My biggest girl crushes are on young female entrepreneurs who risk everything to pursue a dream and are fueled by coffee and their passion.  This mindset directly opposes what most people associate with large, established department stores, but is also increasingly valued by consumers who like personalized goods and services and a unique experience.  Nordstrom recognizes this, and most notably began to take steps to close this gap by carrying brands like Topshop and Madewell while also offering limited time pop-in shops, partnering with Warby Parker, Converse, Liberty of London, and others.
 

But of course, Nordstrom’s Director of Creative Products, Olivia Kim, is unwilling to stop there.  Last week, Nordstrom unveiled their Space initiative, which highlights up-and-coming designers online and in small boutiques in select cities.  (Read more about this here) This flies in the face of the mass consumer experience, and also opens Nordstrom shoppers up to more varied, unique inventory.  I love how well this aligns with industry trends, and how innovative this approach is.  Olivia Kim is my hero.

Given that the pieces in Space features new designers, some of the collection is a little bit too haute couture for my plebian Midwestern taste.  But there are some (incredibly pricey) pieces I would love in my closet this fall.

Fierce cape // Pearl earrings // Fancy socks // Black bag // Sapphire and Emerald Ring // Pearl Brooch (would look fabulous on a chain, too!) // Tweed top // Scalloped/Jeweled sweater // Metallic Shift // Classic pump // Pleated applique tee // Perfect blue parka

You can shop the whole Space line here— and I highly recommend you do!  If for no other reason than your horizons will be expanded, and you might start thinking about a life in which you didn’t dress like a suburban soccer mom at age 24.  Maybe that’s just me, though…